ABOUT US
We’re jewelry designers smitten by nature’s wonders.
THE STORY
Joule Project celebrates nature’s raw energy through fine jewelry.
Every piece we craft is a personal promise:
To be strong like stones, honoring the value of every crack.
To grow through every crack, fearlessly powering through change.
To empower our character to shine bright and brilliant through it all.
THE CRAFT
Every piece is crafted with 14k gold, Sterling silver, set with precious and semi-precious stones that connect to nature’s different energies.
Precious stones include:
Sapphires, Rubies, Emeralds, and rough Diamonds.
Fine stones include:
Citrine, Quartz, Labradorite, London Blue Topaz, and Amethyst.
THE JEWELRY ROCK
It's more than a jewelry box, it's a design piece crafted by hand in our studio.
THE FOUNDERS
Raluca Leafu
Co-Founder & Creative Director
We are all pure energy that attracts us to one another.
That’s how the idea for the brand came to life.
Jewelry speaks for itself. It’s an unwritten form of communication. It carries precious emotional value that goes beyond aesthetic.
My favorite part of the creative process is the story within each stone. The fact that people can carry powerful energy rooted in the depths of the earth fascinates and inspires me.
Each Joule project piece starts from a creative spark, a stone, or an emotion that is then crafted into an object that marks a moment, represents an identity, or tells a meaningful story.
Gabriel Popa
Co-founder & Master Jeweler
I revel in the freedom of working with my hands using various materials in different styles and different techniques, being able to control the process from concept to completion. And then, there’s the priceless feeling of getting to experience the positive reaction of people connecting with our creations.
Jewelry is a way of life. It expresses inner thoughts and emotions, it’s driven by discovery, it perpetuates the curiosity and care for detail, proportion, and standout style.
Joule Project pieces are made to be meaningful and relevant to those who wear them—to reach and move as many of them, because making jewelry is first and foremost about people and their energy.