ABOUT US
We’re jewelry designers smitten by nature’s wonders.
THE STORY
Joule Project celebrates nature’s raw energy through fine jewelry. ​
Every piece we craft is a personal promise:
To be strong like stones, honoring the value of every crack.
To grow through every crack, fearlessly powering through change.
To empower our character to shine bright and brilliant through it all.
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THE CRAFT
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Every piece is crafted with 14k gold, Sterling silver, set with precious and semi-precious stones that connect to nature’s different energies.
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Precious stones include:
Sapphires, Rubies, Emeralds, and rough Diamonds.
Fine stones include:
Citrine, Quartz, Labradorite, London Blue Topaz, and Amethyst.
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THE JEWELRY ROCK
It's more than a jewelry box, it's a design piece crafted by hand in our studio.
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THE FOUNDER
Raluca Leafu
Founder & Creative Director
I’ve always believed that we are all pure energy — invisible currents that attract and connect us to one another.
That belief is at the heart of Joule Project.
For me jewelry is not made to decorate — it’s made to connect.
Each piece carries an energy that invites conversation, curiosity, and connection.
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Jewelry can start a dialogue before words are spoken —a spark between strangers who share the same appreciation for craft, art, and story.
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I was born and raised in Bucharest, Romania, a city of contrasts — raw and poetic, chaotic and deeply human. Growing up there taught me to find beauty in tension, emotion in imperfection, and strength in sensitivity. Those dualities continue to shape my creative vision today.
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My creative process begins with curiosity — about a stone, a feeling, or a fragment of a story. I’m fascinated by how something formed deep within the earth can hold powerful energy, and how people can carry that energy as part of their own story.
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To deepen my understanding of these materials and their hidden worlds, I studied gemology at De Beers and symbols in jewelry at L’École supported by Van Cleef & Arpels, where I discovered not only the science of stones but also their emotional resonance.
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Through Joule Project, I translate invisible energy into tangible form — capturing movement, emotion, and time in sculptural jewelry that speaks without words.
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JOULE PROJECT exists at the intersection of design, culture, and experience.
Our world expands beyond the atelier — into exhibitions, travels, and creative gatherings
where ideas meet, art lives, and individuality is celebrated