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We’re jewelry designers smitten by nature’s wonders. 



Joule Project celebrates nature’s raw energy through fine jewelry.  ​

Every piece we craft is a personal promise:

To be strong like stones, honoring the value of every crack.

To grow through every crack, fearlessly powering through change.

To empower our character to shine bright and brilliant through it all.


Every piece is crafted with 14k gold, Sterling silver, set with precious and semi-precious stones that connect to nature’s different energies. 

Precious stones include: 

Sapphires, Rubies, Emeralds, and rough Diamonds.

Fine stones include: 

Citrine, Quartz, Labradorite, London Blue Topaz, and Amethyst.



It's more than a jewelry box, it's a design piece crafted by hand in our studio.



Raluca Leafu

Founder & Creative Director

We are all pure energy that attracts us to one another.

That’s how the idea for the brand came to life.


Jewelry speaks for itself. It’s an unwritten form of communication. It carries precious emotional value that goes beyond aesthetic.


My favorite part of the creative process is the story within each stone. The fact that people can carry powerful energy rooted in the depths of the earth fascinates and inspires me. 


Each Joule project piece starts from a creative spark, a stone, or an emotion that is then crafted into an object that marks a moment, represents an identity, or tells a meaningful story. 

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